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Puma has been a public company since 1986, listed at the Frankfurt Stock Exchange. French luxury group Kering (formerly known as Pinault-Printemps-Redoute or PPR) holds 16%, Kering's largest shareholder Artemis SA owns 29% of the share capital.[5] Since 1 July 2013, the company has been led by former football professional Bjørn Gulden (CEO).
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