The “Love The Progress” collection was inspired by women of the past and the present moving the needle for the next generation. It is an edgy, yet feminine collection that uses graphic prints, written messages and meaningful colorways to encourage women to define themselves on their own terms. Crafted by female designers at Converse, the collection promotes the power of love, unity and community. The collection and its tagline “Keep Loving, Keep Fighting,” is a belief that through loving one another and continuing to fight for equality, love will prosper over fear. The collection features soft premium leather with bold graphic statements on the rubber taping.
ABOUT ALL THE STORIES ARE TRUE All The Stories Are True is a digitally-driven and OOH brand campaign from Converse focused on true stories and real people, past and present, that the iconic Chuck Taylor All Star was witness and/or accomplice to. This spirit of this campaign is what has connected the Chuck Taylor and Converse to our consumers for decades – the Chuck Taylor is a creator of, and participant in culture.
CONVERSE Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, Converse is recognized as a brand for self-expression around the world and across cultures. The interpretation and adoption its iconic sneakers, including the Chuck Taylor® All Star®, the One Star® and Jack Purcell® span decades.
Resource : converse-sa.co.za